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      <image:title>The EcoWriter Blog</image:title>
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      <image:title>The EcoWriter Blog - What does a sustainability copywriter actually do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The EcoWriter Blog - Why I Don't Write With AI (And Never Will) - Make it stand out</image:title>
      <image:caption>Image source: otakuusamagazine.com</image:caption>
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      <image:title>The EcoWriter Blog - Why I Don't Write With AI (And Never Will) - Make it stand out</image:title>
      <image:caption>‘Oh I’m sorry, did you think your friend was coming to dinner? She’s hanging out with much more important people – but I can sit here and take notes if you want to eat by yourself.’ – This is how I feel when I read something written by AI.</image:caption>
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      <image:title>The EcoWriter Blog - Why I Don't Write With AI (And Never Will) - Make it stand out</image:title>
      <image:caption>Trump’s inauguration was a who’s who of Silicon Valley.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - Why I Don't Write With AI (And Never Will) - Make it stand out</image:title>
      <image:caption>Darryl and Sal Kerrigan: two dead-set Aussie legends.</image:caption>
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    <lastmod>2026-08-27</lastmod>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Sustainble food is good for you and the planet.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/1703517741976-KSIGXQ2PYMUO4MMT26ZX/image-asset.jpeg</image:loc>
      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>To reduce plastic waste, we first need to reduce the demand.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Zero-waste stores are awesome and generally run by awesome people.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Kitchen compost ensures nothing goes to waste (and makes great fertilizer).</image:caption>
    </image:image>
    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Any way you slice it, electric vehicles are the future of motoring.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Ecosia is a search engine that has used its revenue to plant over 250,000,000 trees.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - A (Live) List of Things You Can Do To Save the Planet - Make it stand out</image:title>
      <image:caption>Remember when you could replace your phone battery? Fairphone does.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/4-sustainable-companies-you-need-to-know-about</loc>
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    <lastmod>2025-08-27</lastmod>
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      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/9eb08e4f-0399-4c0c-844a-6d79aa274424/Good+Citizens+blog+image+resized.jpg</image:loc>
      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>It’s such a simple idea, yet Good Citizens is the first company to really make it work.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/6c339461-3c46-410e-a4b4-61020810eca0/Good+citizens.jpg</image:loc>
      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/0501007a-c1c1-4fde-8b76-f8600da7fa24/Seads-Espadrilles-Horizon_Blue_Material.jpg</image:loc>
      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/3fcff4af-d5e1-4321-a6dd-8c6a72a15f8f/Seads+espadrilles.jpeg</image:loc>
      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/0c7a8789-83cb-4f91-a710-1903e82a5cf3/Fairphone.jpg</image:loc>
      <image:title>The EcoWriter Blog - 4 Sustainable Companies You Really Need To Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/why-ecosia-needs-to-be-your-default-search-engine</loc>
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    <lastmod>2026-07-28</lastmod>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>Ecosia displays search adverts and then uses 80% of the profits to plant trees.</image:caption>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>Ecosia’s monthly reports provide a clear breakdown of its costs, advertising, and tree-planting investments.</image:caption>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>Solar panels on the roof of one of Ecosia’s German data centers.</image:caption>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>One of Ecosia’s tree-planting sites in Brazil.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/3aa02b02-115c-4d65-8304-07f08d890378/Ecosia+Employees.jpg</image:loc>
      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>Ecosia isn’t a corporate tech giant - it has a small team of around 40 employees.</image:caption>
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      <image:title>The EcoWriter Blog - Here's Why Your Should You Make Ecosia Your Default Search Engine - Make it stand out</image:title>
      <image:caption>It’s hard not to smile when you do something good.</image:caption>
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    <lastmod>2024-11-12</lastmod>
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      <image:title>The EcoWriter Blog - Matthew Devitt: Copywriter of the Week - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/why-should-your-solar-company-hire-a-copywriter</loc>
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    <lastmod>2024-10-30</lastmod>
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      <image:title>The EcoWriter Blog - Why Should Your Solar Company Hire a Copywriter?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/5-tips-to-write-landing-pages-that-actually-convert</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
      <image:caption>Basecamp’s landing page hits you with a simple, clear headline - backed up by client reviews</image:caption>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
      <image:caption>Uber’s landing page combines a solid headline with clear imagery and 3 punchy selling points. EVERYTHING on the page serves a purpose.</image:caption>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
      <image:caption>Shopify’s landing page is simple, yet remarkably effective. Clear, direct copy, a nice video, and multiple calls to action. And all completely clutter-free.</image:caption>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
      <image:caption>Autopilot’s landing page features video, a strong and simple message, plus a customer testimonial. This is great stuff.</image:caption>
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    <image:image>
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      <image:title>The EcoWriter Blog - 5 Ways To Write Landing Pages That Actually Convert</image:title>
      <image:caption>One of the best examples of feeling over features you’ll ever see.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/tesla-powerwall-a-revolution-in-energy-storage</loc>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
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      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
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      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
      <image:caption>When Elon announced the Powerwall in 2015 - it was like nothing anyone had seen before. He then also announced that his new batteries were already powering the building.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/1578394707385-781VQ767URNV6HXC212S/Powerwall+Hero.jpg</image:loc>
      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
      <image:caption>The Tesla Powerwall 2, in all its shiny, rectangular glory.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/1578393913221-RSZ3AIT0TCINCG73HQY4/Tesla+App.jpeg</image:loc>
      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
      <image:caption>Tesla’s monitoring apps - just like its products - are beautiful in their simplicity.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2cb154710699da3427c086/1578394292424-KFKHYNOVRSKNWINCIKZ3/Powerwall+Setup.png</image:loc>
      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
      <image:caption>A breakdown of all the components in a Tesla solar system. Note that these won’t always be located in the same place.</image:caption>
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      <image:title>The EcoWriter Blog - The Tesla Powerwall: A Revolution in Energy Storage</image:title>
      <image:caption>This happy camper has driven 500,000 kilometers on a single battery pack - and Tesla have announced its next version will be capable of driving a full million.</image:caption>
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    <loc>https://www.matthewdevitt.com/blog/alright-lets-settle-less-vs-fewer-once-and-for-all</loc>
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    <lastmod>2024-10-30</lastmod>
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      <image:title>The EcoWriter Blog - Alright, Let’s Settle “Less” vs. “Fewer” Once and for All</image:title>
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      <image:title>The EcoWriter Blog - Alright, Let’s Settle “Less” vs. “Fewer” Once and for All</image:title>
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