An expert B2B content writer for renewable energy, cleantech, and environmental innovators
I’m Matthew Devitt, known as The EcoWriter, and I’m a specialist sustainability copywriter for green-minded companies, businesses, and agencies.
If you’re searching for an ethical freelance writer who shares your passion, purpose, and values, you can hire me to craft meaningful and authentic content that builds deeper connections with your target audience.
Drawing from ten years of renewable energy experience, I’ve carefully honed my skills to support organizations in the sustainability and environmental sectors. If you’re a green-minded company, I can help you more effectively showcase your mission, products, and innovations.
Whether you need compelling blog posts, thought leadership articles, press releases, a website refresh, white papers and sales brochures, or a corporate sustainability or ESG report, I can help you build a stronger eco-conscious brand.
Renewable energy
I have 10 years of solar PV experience and have written extensively about renewable energy. As an industry expert, I can help you resonate with a larger audience.
Sustainability
I have experience in green e-commerce and have written for sustainable retailers, brands, and manufacturers. Whatever your niche, I can provide specialist eco-copywriting.
CLEANTECH
From electric vehicle manufacturing to battery technology to waste management and recycling, I can write about your climatetech sector with authority, ethics, and purpose.
Environment
As a dedicated environmental copywriter, I’m just as enthusiastic about your green cause as you are. I can refine your messaging to help broaden and deepen your impact.
I’m trusted by leading green companies as their specialist sustainability copywriter
“We have nothing but great things to say about working with Matthew. He’s the first person we go to for any of our copywriting needs.”
“...not only is he very professional, he has an advanced technical understanding and picks up new concepts very quickly.”
“We would highly recommend Matthew – he delivered everything he promised and was an absolute pleasure to work with.”
The benefits of working with The EcoWriter
Proven expertise in the renewable energy sector – and much more.
I’ve got ten years of renewable energy experience, during which time I ran my own solar energy company and a sustainable e-commerce store.
As The EcoWriter, I work with a wide range of businesses, brands, marketing agencies, environmental groups, and media publications to promote sustainability to a global audience.
If you’re a green-focused organization – or want to become one – I can help promote your eco message with clarity and authority.
Tailored, high-impact copy that gets real results.
With years of experience across various sustainable industries, I’m a dedicated website content writer who can help you engage with all English-speaking audiences.
The proof? My work has been featured in Forbes, The Guardian, The Intersolar Awards, Private Eye Magazine, The Canadian National Post, Power & Energy Solution (PES) Magazine, Energy in Buildings & Industry (EiBI) Magazine, and many others.
If you’re looking for ethical writing that commands attention and builds trust, I offer a range of specialist copywriting services tailored to your specific needs.
Your B Corp copywriter connected with clients worldwide.
I’m an Australian/English copywriter based in Vienna, Austria. I’ve been lucky enough to visit over 20 countries and engage with people and cultures all over the world.
As The EcoWriter, I’ve worked with sustainable companies in the USA, Canada, the UK, Australia, Germany, Austria, Belgium, Switzerland, the UAE, and the Netherlands.
My work spans a diverse range of industries, including renewable energy, district heating, retail, software, robotics and automation, healthcare and life sciences, automotive, and many more.
If you want to showcase your green credentials to a global audience, I have the unique skills and experience to help you develop the most effective message.
Featured in these leading publications:
Explore my sustainability and cleantech copywriting services
As a dedicated eco-copywriter, I offer a wide range of services tailored to your eco-friendly brand or business. By crafting compelling and engaging copy, I can help you build stronger connections with your target audience, advance your sustainable goals, and make a more positive social and environmental impact.
Here’s what I can help you with:
Thought leadership pieces: Long-form, interview-style, or publication-ready articles that position you (and your company) as an authority in your field.
Blog articles: From single posts to a complete series, I can write through-provoking articles that explore and promote your sustainable products or services.
Website copy: Whether you need fresh copy for your brand-new website copy or a polish of your existing messaging, I can amplify your brand’s eco-friendly message.
Corporate sustainability & ESG reports: I offer complete writing, editing, and proofreading services for engaging, high-impact reports.
My approach to sustainability copywriting & B2B storytelling
Ever noticed how some writing immediately grabs you, immersing you in the subject or story until, before you know it, you’ve devoured the whole thing? Meanwhile, other writing can be so bland, so stop-start, so stilted, that you struggle just to get through a few sentences?
This difference exists because writing isn’t just about slapping words on a page or typing a prompt in ChatGPT; it’s about crafting engaging ideas, stories, and narratives that resonate with real people.
If it’s worth writing, it should definitely be worth reading.
I approach my writing as a conversation between me and the reader – much like the one we’re having right now. I aim to make my writing approachable, authentic, and thought provoking – enlightening readers and leaving them wanting just that little bit more.
To get a feel for my writing style, check out some of my recent articles:
Frequently asked questions (FAQs)
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With years of renewable energy, sustainability, and e-commerce experience, I can communicate your eco-conscious message with clarity and authority. By crafting compelling and persuasive narratives, I can increase your reader engagement and help you drive more sustainable business growth.
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I like to start things with a video call to get to know you a little better and learn about your business’s sustainable content goals. Then I'll provide you with a tailored copywriting quote to craft unique content that fits your green vision.
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Absolutely - in fact, that's my speciality. Drawing from my ten years of renewable energy experience, I excel at taking complex topics and boiling them down into their most accessible and engaging format.
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I've been lucky to live a very international life: I was born in Australia, I have English heritage, and I’ve been living in Germany and Austria since 2017. I've also visited over 20 countries, which has allowed me to adapt my language and style to suit English-speaking audiences worldwide. For example, I know when to call it a boot or a trunk, a footpath or a sidewalk, a tyre or a tire, and who prefers a "z" to an "s."
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My extensive knowledge of sustainability and renewable energy, passion for eco-friendly products and initiatives, and ability to craft authentic and persuasive copy make me the perfect fit for all green-minded brands.
If you’d like to find out for yourself, simply contact me to book a short video call and we can discuss your content requirements.
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After growing up in Australia, I moved to Germany in 2017 and am now living in Vienna, Austria.
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I love writing content and articles that explore a meaningful topic in satisfying detail. I'm passionate about renewable energy (especially solar PV), but I’m also excited about sustainable products that deliver tangible benefits. These can range from footwear made from recycled materials to software that reduces energy consumption. In a nutshell, as long as a product or initiative has a clear "green" benefit, I'm keen to write about it.
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No – when you hire me, you’re hiring a 100% human writer who draws from almost 20 years of combined renewable energy and copywriting experience. This ensures your content is completely original, impeccably researched, and perfectly tailored to your target audience.
Want to talk sustainability copywriting? Get in touch.