Anyone can type.

Not just anyone can write.

Copywriting is an easy thing to do. I mean, they’re only words on a page. Right?

And when I think about it, bricklaying is an easy thing to do as well. I mean, they’re only bricks in a pile. Right?

You can see where I’m going with this.

Now, we've all seen what happens when business owners write their own copy.

…it’s a bit painful.

Every day I read websites, blogs, brochures, press releases, and social media content. Clearly, far too much of it is written by people who aren’t writers. Spelling mistakes. Grammatical errors. No concept of flow or structure. Changes in tone and perspective from line to line.

It hurts my brain.

Sure, you saved a little bit of money by doing it yourself. And now you’re missing out on a bunch of new customers.

In my opinion, that’s not a very good trade-off.

The reality is, most people aren’t good at writing, in the same way most people aren’t good at laying bricks. Unless you’ve got years of experience and some natural skill - you’re better off hiring a freelance copywriter to do the job correctly.

Sometimes when I’m writing, the words erupt like a burst water main. Other times I’ll spend (what can feel like) an eternity scrutinizing a single sentence.

Why do I do this?

Why don't I bang out the first idea that comes to mind? Why bother going over and over each sentence until it looks, sounds, and feels perfect? Because that’s what a good copywriter does, and that’s exactly why people pay me to write for them.

When you’re writing, speed is helpful - but it’s not everything. You also need endurance, skill, and laser focus. And most of all - you need a strategy.

Copywriting isn’t a sprint. It’s more like a steeplechase.

Many freelance copywriters are hesitant to publish their rates, but I’m not. Here are my copywriting prices:

My standard hourly rate: €50

My standard daily rate: €375

I work for 8 hours a day - so hire me out for a full day, and it’s cheaper than paying me by the hour. Everyone loves a bulk discount.

How many hours do I need to complete your work? Well, that depends on a few factors. How clear is your brief? How difficult and how long is your project? How much research do I need to do?

I will answer all of these questions (and more) in our initial discussions.

Once we’re both clear on exactly what you need, you’ll receive a fixed, up-front quote. Unlike some copywriters, my quotes are inclusive of revisions.

Once the first draft is complete, I’ll ask for your feedback, and any changes you may like. Don’t worry - I’m not precious about my writing. The first draft is never perfect. No matter how much I’d like it to be. I’ll take your notes, make the revisions - and present you with a second draft. Generally, this is the final version. If need be - I’ll repeat the previous step. This guarantees that together, we perfection.

Then - and only then - I request my final payment, due within 14 days of completion.

I enjoy working with my clients almost as much as I like a good cappuccino.

…and I really like a good cappuccino.