Pricing

“So Matthew, how much does it cost to hire a freelance copywriter?”

That’s the question I hear all the time - and I’m sure it’s why you’re here.

Now, I know it’s difficult to find freelance copywriter rates online, but personally, I think it’s best to be up-front about the prices for my services.

If you’re a website or business owner, it can be very hard to decide whether you should write your own content or hire a professional copywriter to do it for you.

Sure, it’s cheaper to do it yourself - but what are you actually trying to achieve?

If you write your own copy and the quality is poor, you’ll save some money - but you’ll also miss out on a bunch of new customers, or worse still, damage your brand.

In my opinion, that’s not a very good trade-off.

The reality is: most people aren’t great at copywriting in the same way most people aren’t great at carpentry.

(I can barely swing a hammer - but I could write a terrific review about one.)

Frankly, unless you’ve got years of copywriting experience, passion for the craft, and some natural skill - you’re better off hiring a professional to do it properly.

Sometimes when I write, the words erupt like a burst water main. Other times, I’ll spend (what can feel like) an eternity scrutinizing a single sentence.

Why do I do this?

Why don't I bang out the first idea that comes to mind? Why bother going over and over each sentence until it looks, sounds, and feels perfect? Because that’s what a good copywriter does, and that’s exactly why people pay me to write for them.

When you’re writing, speed is helpful - but it’s not everything. You also need endurance, skill, and laser focus. And most of all - you need a strategy.

Copywriting isn’t a sprint. It’s more like a steeplechase.

So, without any further ado, here are my freelance copywriting rates for 2024:

Standard hourly rate: €75

Standard daily rate: €600

How long will it take to complete your project? Well, that depends on a few factors. Do you have a clear brief? How technical or specialized is the subject matter? How much research do I need to do?

I will answer all of these questions (and more) in our initial discussions.

Once we’re both clear on exactly what you need, you’ll receive a fixed, up-front quote with all of my copywriting costs. Unlike some copywriters, my quotes are inclusive of two rounds of revisions.

Once the first draft is complete, I’ll ask for your feedback, and make any changes you may like. Don’t worry - I’m not precious about my writing. The first draft is never perfect. No matter how much I’d like it to be. I’ll take your notes, make the revisions - and present you with a second draft. Generally, this is the final version - but if need be, I’ll repeat the previous step. This guarantees that together, we achieve perfection.

Then - and only then - will I request my final payment, due within 14 days of completion.

Once you’ve reviewed my freelance copywriting rates and learnt a little bit more about me, you can get in touch with me using the form below.