I’m a green sector specialist with almost 20 years of cleantech and writing experience – and I’m ready to work with you
My name is Matthew Devitt, also known as “the EcoWriter.”
I’m a freelance sustainability copywriter and content writer who helps companies, brands, and agencies promote green solutions that make our world a better place to live.
I was born in Australia and moved to Nuremberg, Germany, in 2017. Then in 2025, my wife and I started a new chapter by moving to Vienna, Austria. It’s a stunning place to live and, as a writer, I’m constantly inspired by the many layers of art, history, and culture that emanate from every corner of the city.
As the EcoWriter, I get to spend my days writing about my favorite topics: renewable energy, cleantech, sustainability, and the environment.
I truly love my job. I’m always learning, I’m constantly being challenged in new (and unexpected) ways, and I’m energized to help improve the health of our beautiful planet.
Oh, and in case you’re wondering, I don’t use AI in any of my copywriting work.
My career journey: From solar energy pioneer to cleantech copywriter
In Australia, I worked in solar energy for about ten years. I started in late 2007 as a “renewable energy consultant” at a burgeoning solar company, and was honored to set several sales records. In 2012, I founded Greenlife Solar Energy, a residential solar retailer, along with a dedicated sustainable e-commerce platform.
In 2017, after a decade of riding “the solar coaster,” a life-changing opportunity came along to move to Germany, and it felt like the perfect sea change – even though Germany has very little coastline.
In my move to Europe, I was craving two things: more freedom in my work (I’m typing this sitting in a cafe in the Austrian Alps - not bad) and to speak to a larger audience of like-minded people. Becoming an environmental copywriter has allowed me to achieve these goals and promote sustainability on a much broader scale.
Through my writing, I aim to pose thought-provoking ideas, encourage new ways of thinking, and, most importantly, motivate people to make a difference.
“Matthew is highly professional, reliable, and demonstrates a deep understanding of our industry’s unique requirements and nuances. His work takes the communication of our award to a new level.”
Jörg Brücher, JBCommsult, organizer of the Intersolar “Smarter E” Awards, Germany
Writing expertise from website copy and long-form content to corporate sustainability reports
As a specialist environmental writer, my areas of expertise include, but are not limited to:
Renewable energy: solar energy, wind power, district heat networks, and battery systems such as the Tesla Powerwall.
Sustainability: recycling, the circular economy, e-waste, and all the different ways we can help the environment.
Technology: electric vehicles, robotics, artificial intelligence, automation, self-driving cars, and other technologies shaping our everyday lives.
I’m also an experienced writer and editor of corporate sustainability, impact, and ESG reports. My services include:
Writing complete sustainability reports (depending on your county’s reporting requirements).
Professionally editing and proofreading draft reports.
Editing and re-writing translated reports into native English.
A trusted sustainability copywriter for companies, brands, and agencies worldwide
These days, the “green” space covers just about every industry you can imagine. I provide my specialist copywriting services to renewable energy companies, sustainable retailers, brands, and manufacturers, environmental organizations, and various businesses in the cleantech sector. I also write and edit a lot of sustainability and ESG reports to help companies promote their sustainability and circularity initiatives.
Thanks to email and video, I’m currently working with clients in Germany, the US, Australia, Canada, Belgium, Switzerland, the Netherlands, and the UK. I thrive on creativity, flexibility, and challenging myself as a writer. I work with lots of great clients, and I’m always meeting new ones. It’s part of why I love my job.
In my spare time, I enjoy traveling the world with my beautiful wife, collecting vinyl records, running half marathons, and working on a debut novel I hope to publish in 2027.
If you’ve read this far, I hope we get the chance to work together.
Got a green product or message you need to share with the world?
Fill out the form below or send me an email.